Digital & Performance Specialist

About this role

Are you a digital specialist who loves turning data into action? Do you get excited by improving website performance, increasing conversions and uncovering new opportunities? Want to work in a role where your ideas can have a genuine commercial impact? If you answered yes, we'd love to hear from you! Impact Futures Group have a fantastic new opportunity for an enthusiastic, commercially minded and highly capable Digital & Performance Specialist to join our growing digital function. This is a hybrid-based role that requires attendance to our office in Chiswick 1 to 2 days a month. The Role This is a hands-on role for someone who is passionate about digital and enjoys turning data, insight and ideas into tangible improvements. Working closely with the Head of Digital, you’ll help shape and deliver our digital strategy, with a particular focus on improving how we use our websites, data and digital channels to generate leads, improve conversion and drive sustainable organic growth. You’ll work across the wider organisation, collaborating with Marketing, Content, Technology and Commercial teams. This is a great opportunity for someone who enjoys working across different areas, challenging the status quo and helping to establish smarter, more consistent and scalable ways of working. Most importantly, this is a role for a doer. You’ll be expected to get stuck in, identify opportunities, build solutions, test and learn, and keep things moving forward. What you’ll be doing Digital data, reporting & insight Help establish consistent approaches to digital reporting, measurement and performance tracking. Use tools including GA4, Google Tag Manager, Looker Studio and Google Ads to collect, analyse and surface meaningful data. Develop and maintain dashboards and reporting that make digital performance easy to understand and act upon. Identify trends, opportunities and areas of underperformance, translating data into clear recommendations. Support the development of a robust digital measurement and tracking infrastructure. Website performance & CRO Support the ongoing optimisation of our websites, with a strong focus on conversion rate optimisation (CRO) and user experience. Use analytics and user behaviour data to identify opportunities to improve customer journeys and conversion. Help develop and implement A/B testing and experimentation. Work with internal teams and external partners to deliver website improvements. Ensure digital activity is focused on measurable commercial outcomes, including lead generation and conversion. SEO & organic growth Support the development and implementation of our evolving SEO strategy across technical, on-page and content activity. Identify opportunities to increase organic visibility and reduce reliance on paid acquisition. Monitor search performance and use data to inform priorities. Stay up to date with developments in search, including the growing impact of AI and changing search behaviour. Explore new opportunities to improve organic discovery and digital reach. Digital innovation & AI Keep up to date with developments across digital marketing, analytics, search, AI and emerging technologies. Identify practical opportunities to use AI and automation to improve efficiency, insight and digital performance. Test and implement new tools and approaches where they can add genuine value. Help the organisation adapt to the rapidly changing digital landscape. Digital delivery Work closely with the Head of Digital to turn strategic priorities into clear actions and deliverables. Take ownership of projects from idea through to implementation and evaluation. Work collaboratively with existing teams to ensure digital improvements are embedded effectively. Bring structure, pace and accountability to digital projects. Continually look for opportunities to improve how we work and raise digital standards across the organisation. You’ll be joining a leading national training provider at an exciting time of growth and expansion, working in a fun and supportive environment in an organisation with a strong focus on people and culture. Expect regular catch-ups and socials with your team, surprises in the post and company-wide social events- we’re a friendly bunch! The Benefits 25 days holiday plus public and bank holidays 3 additional days of paid leave for Christmas Shut down Volunteer day Well-being day Enhanced Sick Pay BUPA Healthcare Cashback plan Enhanced Maternity paid leave Enhanced Paternity paid leave Grandparent paid leave Bereavement paid leave Life Assurance Refer a friend bonus Birthday day off 3% pension contribution using pension provider NEST Shopping discount & cash back platform Refer a friend bonus £1,000 T&Cs apply Employee Financial Wellbeing support Buy an additional 5 days annual leave Employee Assistance Helpline Company events and social gatherings Appreciation gifts About You Essential Experience We’re looking for someone with previous experience in a digital, digital marketing, analytics or performance-focused role, with practical experience using tools such as: GA4 Google Tag Manager Looker Studio / Data Studio Microsoft Clarity Google Ads You’ll also have experience of Working with data and turning numbers into meaningful insight and action. Website optimisation, CRO and user journeys. SEO and organic acquisition. Essential Knowledge & Skills You’ll be Commercially minded, with a clear understanding of how digital activity contributes to leads and revenue. Highly organised and able to manage multiple priorities. Detail-focused, with pride in producing high-quality work. Proactive, with a natural instinct to improve things rather than wait to be told what to do. Comfortable working with ambiguity and figuring things out. Collaborative and confident working with people across different teams and levels of seniority. Coachable, receptive to feedback and committed to continuous development. Genuinely enthusiastic about emerging technologies, particularly AI and its impact on digital marketing and search. Desirable It would be great if you also have Experience across several digital disciplines, or deeper expertise in analytics, performance marketing, CRO or SEO. Experience working within a multi-brand or group structure. Experience of experimentation, A/B testing or tag management implementation. About you You’re curious, driven and genuinely excited by digital. You don’t need to know everything. What matters is that you’re willing to learn, comfortable getting stuck into problems and hold high standards for the work you produce. You might already have broad digital experience, or you may have developed particular expertise in analytics, performance marketing, CRO, SEO or another area and are now looking to broaden your skillset. Above all, we’re looking for someone who is curious, commercially aware, data-driven and keen to make things happen. You’ll work closely with the Head of Digital, gaining valuable exposure to digital strategy while taking significant ownership of the practical delivery that turns strategy into measurable results. Why join us? This is an exciting opportunity to join a growing digital function at a time when digital transformation, data, AI and organic growth are becoming increasingly important to the organisation. You’ll have the opportunity to Make a visible commercial impact through digital. Work across multiple teams and areas of the organisation. Influence how digital performance is measured and improved. Take ownership of meaningful projects from idea to delivery. Develop your expertise across analytics, CRO, SEO, performance and emerging technologies. Work closely with senior digital leadership while having plenty of autonomy to make things happen. If you’re a hands-on digital specialist who wants to turn insight into action and help shape the next stage of our digital growth, we’d love to hear from you. Apply now to join our team as Digital & Performance Specialist. About Us Impact Futures Group is one of the UK’s largest independently owned training providers, delivering apprenticeships and vocational qualifications. Our expertise is underpinned by our Ofsted Grade 2 'Good’ accreditation, and learner-centric delivery is at the heart of our continual operational evolution to ensure our learners receive an outstanding learning journey We are the 23rd best large employer in the UK and the 6th best education provider. We have been awarded a prestigious 2-star accreditation for been an outstanding company to work for We are an Equal Opportunities employer and welcome applications from all suitability qualified persons regardless of their race, disability, religion/belief, sexual orientation or age We are committed to safeguarding and promoting the welfare of children and young people. An enhanced DBS check will be required for this role